LAMY
|A customer-centric platform as a home for LAMY lovers
The client's challenge
The success of global lifestyle brand LAMY demonstrates that even in a digitalized world, people love to write in style. As the leading digital agency we support LAMY in the fields of e-commerce, social media, campaign planning and development, and performance marketing.
“Together, we're driving innovation and excellence in the digital retail landscape.”
Tim Schlöder (CEO)Increase Transactions
Increase ROAS
Our approach
Initially, detailed analyses provided important insights into the characteristics and needs of various LAMY target groups. The findings formed the strategic basis for optimizing the website as well as for developing a holistic social media strategy. Our Behavioral Economic Concept was particularly important for developing content formats for LAMY's social media channels, e.g. the integration of certain neuroscientific levers in order to achieve defined KPIs and objectives.
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Cognitive-Fluency effect
Carpenter effect
Confirmation Bias
Implementation and impact
A premium website for a premium brand: In addition to a conversion-optimized redesign with a focus on increasing organic visibility, we were also able to optimize the entire shopping experience. To do this, we generate platform-specific content and post on Facebook, Instagram, Pinterest and TikTok - both organically and paid. The basis is product-specific footage from Büro Achter April (www.8apr.de) as well as video and photo material produced in-house. This content is developed on a monthly basis and optimized depending on the results.
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